Tuesday, June 22, 2010
September 18, 1996
"I don’t think Wendy’s coffee has such a good taste. This is not to say I don’t like it. I like it very much. Its poor taste keeps my intentions clear; I drink coffee for the enthusiasm-prod, not for the taste. The taste, then, when it is too pleasant, can distract one from what matters most — the deep writhing jolt. Of course, some taste is necessary so that the jolt seems, at bottom, inadvertent."
from Letters to Wendy's, Joe Wenderoth